ABC Entertainment Group, A+E Networks Group, AMC Networks Inc., Cablevision’s Optimum TV, Charter Communications, Crown Media Family Networks, Discovery Communications, Fox Networks Group and Time Warner Cable are expected to Join Comcast, NBCUniversal and Twitter on Platform that Links Social Conversations to Viewership.

PHILADELPHIA, PA – December 11, 2013 – Comcast Corporation (NASDAQ: CMCSA, CMCSK) today announced that it plans to add new partners to SEEiT, the platform that connects social conversations and promotion around content to the actual viewership of TV shows, movies and sports. These partnerships will extend the SEEiT experience to reach millions of users by adding additional video distributors, television networks and an expanded roster of popular shows.

The new partners – ABC Entertainment Group, A+E Networks Group, AMC Networks Inc., Cablevision’s Optimum TV, Charter Communications, Crown Media Family Networks, Discovery Communications, Fox Networks Group and Time Warner Cable – are expected to join SEEiT as early as the first quarter of 2014.

“When we developed SEEiT, we always intended to share it with other video distribution partners, television networks, apps and websites,” said Sam Schwartz, Chief Business Development Officer, Comcast Cable. “Twitter was an ideal launch partner for us given the number of TV-related conversations happening there, and we’re encouraged by the early results during our ‘preview’ period. These new partners will help enhance the experience by allowing more consumers to conveniently tune, record, or watch their favorite shows and movies from the places they’re discovering them.”

ABC, FOX, FX Networks, A&E, Discovery, FOX Sports 1, Hallmark Channel, National Geographic Channel and WE tv are among the networks that are expected to join NBC, NBC Sports Network, CNBC, MSNBC, USA, SyFy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel in promoting content via SEEiT. These partnerships would greatly expand the number of highly-rated shows that will be accessible through SEEiT.

In addition to these new networks, SEEiT also will be available to millions of Time Warner Cable, Charter Communications and Cablevision’s Optimum TV subscribers. They will join Xfinity TV customers in accessing a menu of SEEiT options, including the ability to:

    • tune to live TV or start a show On Demand on their set top box for all available channels in their cable subscription package

    • tune-in to a show online or on their mobile device via participating partners

    • set DVRs

    • set a reminder

“Millions of conversations around television occur on Twitter and SEEiT can turn that conversation into action," said Jana Messerschmidt, Vice President of Business Development & Platform at Twitter. “We’re excited to see the continuing growth and momentum for the SEEiT platform and to welcome more network and distributor partners on board.”

Developed and operated by Comcast and launched on Twitter, SEEiT connects social conversations around content to the actual viewership of TV shows, movies and sports. SEEiT launched its “preview” on November 22 with SyFy shows Haven and Naked Vegas and now has expanded to additional NBCUniversal programs like The Voice (NBC), The Blacklist (NBC), Chicago Fire (NBC),The Michael J Fox Show (NBC), Best Ink (Oxygen), Being Human (SyFy), Mad Money (CNBC), All In with Chris Hayes (MSNBC), Psych the Musical (USA Network) and Vanderpump Rules (Bravo).

In the first quarter of 2014, the NBCUniversal list of SEEiT-enabled programming will grow to include NHL games (NBC Sports and NBCSN), Psych (USA Network), Knife Fight (Esquire Network), Helix (SyFy) and Opposite Worlds (SyFy).

For more information, visit

About Comcast Corporation: Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit for more information.

About ABC Entertainment Group Formed in 2009, the ABC Entertainment Group, comprised of ABC Entertainment and ABC Studios, develops and produces compelling programming across all day parts for both national and international broadcast and digital platforms, as well as for national syndication. ABC Studios' current hits include “Castle,” “Cougar Town” (TBS), “Criminal Minds” (CBS), “Grey’s Anatomy,” “Nashville,” “Once Upon a Time,” “Perception” (TNT), “Revenge” and “Scandal.” The ABC Television Network is also home to the Emmy-winning "Modern Family" and comedy favorite “The Middle”; reality phenomenon "Shark Tank" and long-running hit “Dancing with the Stars"; “General Hospital,” which just celebrated its 50th anniversary on the network, along with daytime talk shows “The View,” “Katie” and “The Chew”; and Jimmy Kimmel Live, which successfully launched its new 11:35 p.m. time period earlier this year. The network also boasts some of television’s most prestigious awards shows, including The Academy Awards®, the Country Music Awards, The American Music Awards and The Billboard Music Awards.

About A+E Networks A+E Networks(R) is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks is comprised of the A&E(R), Lifetime(R), HISTORY(R), LMN(R), Bio.(R), H2™, HISTORY en Espaňol™, Crime & Investigation Network(R), Military HISTORY(R), A&E IndieFilms(R), A+E Networks International(R), A+E Networks Digital(R) and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 350 million households in over 160 countries. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.

About AMC Networks Inc. Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming origination and distribution company.

About Charter Communications Charter Communications (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at

About Cablevision Systems Corporation Cablevision Systems Corporation (NYSE: CVC) is a leading media and telecommunications company, serving millions of households and businesses throughout the greater New York area. Providing quality products that keep customers connected, Cablevision offers Optimum-branded digital cable television, high-speed Internet and phone services as well as Optimum WiFi, the nation's most robust wireless Internet network. Cablevision’s Lightpath subsidiary is a premier provider of integrated business communications solutions for larger companies. Through its local media and programming properties – News 12 Networks, Newsday Media Group and MSG Varsity – Cablevision also delivers news and information created specifically for the communities it serves. Additional information about Cablevision is available at

About Crown Media Family Networks Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 88 million subscribers in the U.S. and Hallmark Movie Channel in nearly 54 million homes. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America’s fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of and

About Discovery Communications Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than two billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of 20 television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3.

About Fox Networks Group Fox Networks Group is a primary operating unit of 21st Century Fox (NASDAQ:FOXA) and consists of Fox Broadcasting Company (FOX), FOX Sports Media Group, the company’s national and regional cable programming services, FOX International Channels and Fox Networks Engineering & Operations. These units produce, program and transmit much of America’s most popular entertainment, sports and information content via 45 owned-and-operated and joint venture TV networks, video on demand and other media platforms. FOX is America’s most popular network; Fox Networks Group cable channels span FX, FXX, FXM, National Geographic Channel, Nat Geo WILD, Nat Geo Mundo, FSN and 22 regional cable sports networks, FOX Sports 1, FOX Sports 2, FOX Soccer Plus, FOX College Sports, FOX Deportes, FOX Life, Baby TV, BTN (co-venture with the Big Ten Conference), additionally digital extensions including BTN2Go, FOX Sports GO, FX NOW, Nat Geo TV and SPEED2. FOX International Channels features U.S. Spanish-language broadcast net MundoFox, in addition to more than 300 networks delivered in 48 languages across Latin America, Europe, Asia and Africa. The division also includes Fox Sports Enterprises, which manages interests in sports franchises and leading statistical information provider STATS, LLC.

About Time Warner Cable Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at, and

Contacts: Steven Restivo
Comcast Corporation
# # #


New Collaboration Between Media and Technology Leaders Enables Xfinity TV Users to Tune In or Record TV Shows Instantly On Twitter Via “See It” Feature. NBCUniversal and Twitter Launch New Advertising Partnership. PHILADELPHIA, PA and SAN FRANCISCO, CA Comcast Corporation (NASDAQ: CMCSA, CMCSK, NBCUniversal and Twitter today announced a strategic partnership to more directly connect the millions of Twitter users with television viewing. In the first step of the partnership, Comcast engineers created a new feature called “See It” that will give millions of Xfinity TV customers the ability to instantly access TV shows, movies and sports directly from a Tweet. See It will debut in November with shows from NBCUniversal’s networks.

The companies also announced an advertising partnership with NBCUniversal in Twitter’s Amplify program which drives awareness of TV programs by embedding sponsored, real-time video clips in tweets. Comcast and Twitter are also already exploring additional opportunities to integrate social TV conversations into Comcast’s X1 platform – the company’s entertainment operating system.

See It & Twitter
Each day, Twitter plays host to the real-time conversation around the live broadcast of television shows. With See It, Xfinity TV customers who discover new shows and movies in their Twitter feeds will be able to tune-in to those programs with the click of a button. The See It button will enable a menu of consumption options, including being able to:

    tune to live TV or start a show On Demand on their set-top box

    tune in to a show online or on their mobile device

    set DVRs

    set a reminder

    buy theater tickets through Fandango

“See It is a simple yet powerful feature that creates an instant online remote control,” said Brian Roberts, Chairman and CEO, Comcast Corporation. “Comcast is taking a leap forward in social TV by enabling Twitter users to more easily find and view the shows they want to watch and discover new shows. Twitter complements the live viewing experience and is an ideal partner for Comcast and NBCUniversal.”

"Twitter is where television viewers come to talk about what they’re watching on TV when they’re watching it. Millions of users are exposed to the live conversation that unfolds on Twitter while a show is on the air and now, with See It, they’ll be able to tune in directly from a Tweet,” said Dick Costolo, CEO, Twitter. “It’s a great example of Comcast’s leadership in bringing TV to new platforms.”

This season, NBCUniversal television shows on the following networks will use See It on Twitter: NBC, NBC Sports Network (NBCSN), CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel. Shows include: The Voice (NBC), The Blacklist (NBC), Chicago Fire (NBC), The Michael J. Fox Show (NBC), Sunday Night Football (NBC), Access Hollywood, NHL, Premier League Soccer, Sochi Olympics (NBC and NBCSN), Today Show (NBC), Psych (USA) and Suits (USA), among others.

See It Industry Distribution
This new See It feature was designed to integrate with other video distribution partners, television networks and websites. Comcast and Twitter are in discussions with additional distribution partners and television networks that will use this feature to promote their content in the coming months.

Given that Twitter is the center of millions of real-time conversations about television shows, it is the perfect partner to connect those conversations with live television viewing. See It enables networks to make those connections and help convert the millions of TV-related tweets into actual viewing to help drive ratings and engagement with viewers.

NBCUniversal and Twitter Advertising Partnership
NBCUniversal and Twitter also will be working closely together on a new advertising partnership that will enable NBCUniversal’s advertising clients to expand their TV and digital sponsorships to Twitter. Through Twitter’s Amplify program, NBCUniversal’s entire portfolio – two broadcast networks, Spanish and English language, 17 cable networks and more than 50 digital properties – can extend the reach of its advertising campaigns and sponsorships to its audiences on Twitter and drive tune-in to its programming. The agreement also provides NBCUniversal’s advertising clients access to Twitter’s promoted platform.

“NBCUniversal’s content is driving the most popular conversations in social media,” said Steve Burke, CEO, NBCUniversal. “Now with this partnership, our advertisers will be able to reach even more of the specific audiences that they desire.”

NBC Sports Group is the first NBCUniversal property to participate in the new advertising partnership by delivering Premier League short-form video highlights sponsored by General Electric to fans within Twitter's social framework. The new agreement expands the reach of the sport, while also increasing the consumption of NBC Sports video.

Additionally, E! and USA Network are two of the earliest adopters and today are leading entertainment brands on Twitter. USA Network is putting this partnership to full use as it rolls out its second screen campaign for Modern Family beginning October 18 with its on-air TGIMF (Thank Goodness its Modern Family) Family Friday marathon. E! is working with key advertising partners to amplify their messages and custom content across the brand's marquee events this holiday season and into the all-important red carpet events in 2014. This expanded functionality combined with the new NBCUniversal Amplify agreement enables USA and E! to reach new audiences in real-time and give brands more innovative ways to reach consumers.

About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit for more information.

About NBCUniversal:
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Twitter:
Founded in 2006, Twitter is a real-time information service on which people around the world can post ideas, comments and news, plus photos and videos, in 140 characters or less. The service can be accessed through a variety of methods, including, text messaging, and desktop, mobile, and web applications. Twitter is available in more than 33 languages. Visit or follow @twitter for more information.


By J T. Ramsay, Chief Blogger, Comcast Corporation in Corporate News

Today, Comcast announced the development of a new feature called See It that will debut on Twitter as part of a broader strategic partnership between Comcast, NBCUniversal and Twitter. We caught up with Sam Schwartz, Comcast Cable’s Chief Business Development Officer, to talk about this announcement, how the vision for See It evolved and where it is going.

JTR: What exactly is See It?
SS: It’s a simple but exciting tool that helps people more easily watch the shows they read about or discover online. See It lets people tune-in or record their favorite shows – directly from the conversations happening on Twitter. In a typical week, #thevoice generates more than 350,000,000 Twitter impressions. What’s missing is how to seamlessly move from that conversation to consumption. And that’s where See It comes in.
When See It launches in November, it will be a feature on Twitter that gives Xfinity TV customers the ability to control their TV directly from a tweet. We will launch initially with great shows from NBCUniversal like The Voice and events like Sunday Night Football, but we’ll add other networks and programming as well.
In early 2014, we’ll also add other video distributors to See It; tweets with See It buttons will be available for shows on multiple networks; and, the feature will be available on sites and apps across the web.

JTR: How do people use it?
SS: When you’re on Twitter, you’re either seeing tweets from shows like The Voice prompting tune-in or maybe a trending topic about something that happened on The Blacklist. I am a fan of both shows, but how do I act on these conversations? See It will be integrated into a show’s tweet, so that with the click of a button, I can change the channel on my TV right away, record it or even watch on my mobile device.
For example, let’s say that I’m riding home on the bus and I see tweets on my phone from friends, reporters and celebrities about something called "Sharknado." If I had only seen an ad about a sharks-meet-a-natural-disaster movie, frankly, there would be little chance that I would tune-in. However, all these tweets pique my curiosity, I click on the See It button in one of the tweets, and then use it to set a reminder to watch the movie later that night.

JTR: Can you tell us a bit more about how you came up with this idea? Where did it come from?
SS: We know that platforms like Twitter have become go-to places to discover television shows in real-time. But the question has always been … how do we better connect people with the shows they are talking about? See It accomplishes that.
Comcast has some brilliant engineers and when we tossed them this challenge, they came back with See It as a solution. We think they’ve developed an innovative, simple, yet powerful feature that provides users with a direct connection between their online conversation and their TV. Twitter’s real-time nature makes the See It feature even more powerful because it gives customers a way to instantly tune-in to a live show right from Twitter …something that’s never been done before.
And, given the fact that Twitter is live, public and conversational, Twitter recognized the power and potential of See It right away.

JTR: You mentioned that everyone would have access to See It. Why can only Xfinity subscribers use See It at first?
SS: Yes, we are using the Xfinity platform as a beta test of See It with Twitter, NBCUniversal networks and Xfinity TV customers. Other networks, video distributors, websites and apps are already interested in getting on board. Stay tuned for news on this front.

JRT: Why is See It good for networks?
SS: Everyday, millions of network viewers engage in real-time social conversations on Twitter while watching TV. See It enables networks to make those connections and help convert the millions of TV-related tweets into actual viewing to help drive ratings and engagement with viewers.

JTR: How does a programmer enable See It?
SS: From a programmer’s perspective, all they have to do is embed a small, invisible tag from the See It platform on their respective show’s website, and then Twitter and other sites in the future will automatically attach the See It functionality to any tweet that links to that website.

JTR: Are there any other aspects to the partnership with Twitter?
SS: Yes, in addition to See It, today we also announced a new advertising partnership between NBCUniversal and Twitter’s Amplify program. Amplify opens up sponsorship opportunities for near real-time video highlights of events or shows.
Comcast and Twitter have also committed to continuing to work together to explore other opportunities to better integrate social conversation with television viewing. For example, one idea we’ve had would be to incorporate Twitter trending data for top shows and movies into the X1 platform on TVs so our customers could directly tune in with their remote to the top buzzing shows on Twitter. There are a number of possibilities and we’re really excited to be working closely with Twitter to bring these features to our customers.

JTR: Sounds awesome. Anything else you want to share?
SS: With all the conversation and social engagement taking place online around TV shows, the industry has a huge opportunity to make TV watching more social, more interactive and more fun. We view See It as a great step in that direction.


By Joshua Palau, Senior Director, Digital Media — Corporate Communications in Advertising In addition to our See It partnership, NBCUniversal is also launching a new advertising partnership with Twitter. This partnership will allow NBCUniversal’s advertising clients to expand their TV and digital sponsorships to Twitter. We spoke with Linda Yaccarino, President, Advertising Sales, NBCUniversal, to get more details.

JP: Let's start with today's partnership announcement. Can you give us some more details?
LY: I’m excited about our news because this advertising partnership with Twitter will extend the reach of our clients’ campaigns, amplify our TV360 initiatives and further promote our TV tune-ins. NBCUniversal’s programming, talent and events drive so many of the most popular conversations in social media and now our advertising partners will benefit from reaching an even larger audience through Twitter.

JP: What’s unique about NBCUniversal and Twitter’s amplified partnership?
LY: NBCUniversal’s scale is unmatched in the marketplace. With two broadcast networks – Spanish and English language – 17 cable networks and more than 50 digital properties, we help advertisers reach more audiences. With our content driving so many social media conversations, our sales team is in a unique position to leverage our broad array of programming assets on behalf of our clients. With leading sports programming, including the Olympics and NHL, hugely popular shows like "The Voice," "The Blacklist," "Suits" and a variety of news programming, including MSNBC, CNBC and "Meet the Press" this partnership represents a unique opportunity for all of our client partners.

JP: Where does the See It partnership come into play for NBCUniversal? What’s the value for show fans or advertisers?
LY: See It is a really unique aspect to this partnership. It not only gives millions of Xfinity TV customers on Twitter instant and easy access to NBCUniversal’s massive portfolio, but it also extends the reach of our partners’ advertising campaigns and sponsorships to Xfinity and Twitter audiences to make them more unique. We can drive tune-ins for programming and also monetize the social conversations around our content. Literally, we’re turning your phone into a remote control and giving advertisers the ability to be in more places and in front of more eyeballs.

JP: How are NBCU Networks currently using social with their advertisers?
LY: The NBC Sports Group is the first to participate in our new advertising partnership and they are tweeting Premier League video highlights which are sponsored by General Electric. Additionally, USA Network is putting this partnership to full use as it rolls out its second screen campaign for Modern Family. Starting on October 18, with its on-air TGIMF (Thank Goodness its Modern Family) marathon, the network will add Twitter to its USA Sync syndication platform, which extends its digital content to the mobile apps fans use as they watch TV. This expanded functionality combined with the new NBCUniversal advertising partnership enables USA to reach new audiences in real-time and give brands more innovative ways to reach consumers. E! News and EOnline also regularly integrate Twitter and real-time conversations into their breaking news content. E! has used Twitter around key pop culture events such as award shows and series premieres to offer real-time co-viewing experiences and enable reader sentiment to be shared and amplified across all platforms – from social, to Web, mobile or TV. Those are only some of the ways we’re connecting those social audiences with our content and advertising partners.